Business and Entrepreneurship Blog 2019

Business and Entrepreneurship Blog

Helping creative professionals build and nurture a business they truly love through online marketing techniques and public speaking..

MOST POPULAR POSTS

Market Research: Doing Your Homework

Market Research: Doing Your Homework

Begin your market research by learning who your customers are. Quick Access Required Content I. IDENTIFY YOUR TARGET MARKET II. IDENTIFY YOUR COMPETITORS What to look for when researching your competition How to research your competition III. IDENTIFY YOUR OWN STRENGTHS AND WEAKNESSES Taking The Next Step I. IDENTIFY YOUR TARGET MARKET Identify them by: Demographics. What is their age, gender, occupation, income and education level, residence? Lifestyles. What habits or behavior patterns do they share? Where do they shop, what kind of music do they listen to, what do they watch on TV, what types of books and magazines do they read? How do they currently learn about ...


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The Four Advertising Mistakes to Avoid

The Four Advertising Mistakes to Avoid

Is your advertising effective? Does it accomplish it s goals and bring in business? If not, read on. If so, go ahead and read on you just might find a tidbit you hadn t thought of before. Here are some common mistakes small business owners and service providers make when developing their advertisements. Any one of these could lead to your advertisement s failure. Quick Access Required Content Top 4 Advertising Mistakes to Avoid Bigger Is Better State What You Do Where s the Call to Action? Too Much Content Top 4 Advertising Mistakes to Avoid Is your advertising effective? Does it accomplish it s goals and bring in business? If not, read on. If so, go ahead and read on you just ...


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Top 10 Ways to Start Taking Control

Top 10 Ways to Start Taking Control

Did you know that perhaps as many as half of all entrepreneurs have Attention Deficit Disorder (ADD). Are you one of them? At first glance, it would seem that the topics of positive thinking and ADD have nothing to do with one another. But many of us with ADD develop negative thinking patterns because we become frustrated by our challenges and frequent feelings of being overwhelmed. This negative outlook then makes it even harder for us to manage those challenges and move forward. Quick Access Required Content Best 10 Ways to Start Taking Control 1. Take Good Care of Yourself 2. Remind Yourself of the Things You Are Grateful For 3. Look for the Proof Instead of Making Assumptions 4. Refrain ...


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Guerrilla Advertising — 5 Pieces of Advice

Guerrilla Advertising — 5 Pieces of Advice

As I ve tried to fill up posts this month about advertising, I ve come to an understanding of an underlying belief that I hold. Advertising really isn t all that effective for most entrepreneurs and small business owners. I m much more in favor of using marketing and advertising. With that said, however, here are some tips I believe you should apply to your marketing plan whether you accomplish these with advertising or not, that is not the point. Quick Access Required Content 5 Pieces of Advice 1. Be Consistently Present 2. Ready, Aim, Target! 3. Track Your Results 4. Follow Up 5. Tell the Truth 5 Pieces of Advice 1. Be Consistently Present Marketing, advertising and ...


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Business Writing: Your How-To Guide

Business Writing: Your How-To Guide

In business, writing is something you ll do almost every day, especially if you re a solo entrepreneur who doesn t have the budget to hire a copywriter. From business letters to press releases to sales letters and web content, your writing needs to be clear and understandable, so your reader gets what you re trying to say. Quick Access Required Content Business Writing for the Rest of Us First Things First Writing Styles Image Is Everything Ask And Ye Shall Receive The Bottom Line Is Business Writing for the Rest of Us For many people, business writing is a chore that makes them nervous they either think they can t do it, or they just don t know how to get their message ...


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Book Reviews

Dark Towers: The Inside Story of the World's Most Destructive Bank

Dark Towers: The Inside Story of the World's Most Destructive Bank

A searing exposé by an award-winning journalist of the most scandalous bank in the world, including its shadowy ties to Donald Trump's business empire. In January 2017, Donald Trump was sworn in as the 45 th president of the United States. As he delivered his fiery Inaugural address, a grey-haired woman named Rosemary Vrablic sat in the VIP section of the audience. Vrablic was an executive at Deutsche Bank, and without her, Donald Trump probably wouldn’t have been moving into the White House. This is the never-before-told story of how a 150-year-old German bank became the global face of financial recklessness and criminality, a history that traces back to its role helping the Nazis build Auschwitz. In the ...


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The 100 Best Stocks to Buy in 2020

The 100 Best Stocks to Buy in 2020

The 2020 edition of the 100 Best Stocks series picks the top stocks for you to buy based on authors Peter Sander and Scott Bobo’s value-investing philosophy, the same philosophy followed by Warren Buffet. Even though the economy is in constant flux, there are still plenty of opportunities for smart investors to make a profit. The 100 Best Stocks to Buy in 2020 demonstrates how to protect your money with stock picks that have consistently performed. In their easy-to-understand and highly practical language, authors Peter Sander and Scott Bobo clearly explain their value-investing philosophy, as well as offer low-volatility investing tips and advice to finding stocks that consistently perform and pay dividends. ...


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The Unicorn Project: A Novel about Digital Disruption, Developers, and Overthrowing the Ancient Powerful Order

The Unicorn Project: A Novel about Digital Disruption, Developers, and Overthrowing the Ancient Powerful Order

With The Phoenix Project we learned about the Three Ways. Now with The Unicorn Project , Gene Kim introduces the Five Ideals. This highly anticipated follow-up to the bestselling title The Phoenix Project takes another look at Parts Unlimited, this time from the perspective of software development. In The Unicorn Project , we follow Maxine, a senior lead developer and architect, as she is exiled to the Phoenix Project, to the horror of her friends and colleagues, as punishment for contributing to a payroll outage. She tries to survive in what feels like a heartless and uncaring bureaucracy and to work within a system where no one can get anything done without endless committees, paperwork, and ...


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Building a Resilient Tomorrow: How to Prepare for the Coming Climate Disruption

Building a Resilient Tomorrow: How to Prepare for the Coming Climate Disruption

Climate change impacts-more heat, drought, extreme rainfall, and stronger storms-have already harmed communities around the globe. Even if the world could cut its carbon emissions to zero tomorrow, further significant global climate change is now inevitable. Although we cannot tell with certainty how much average global temperatures will rise, we do know that the warming we have experienced to date has caused significant losses, and that the failure to prepare for the consequences of further warming may prove to be staggering. Building a Resilient Tomorrow does not dwell on overhyped descriptions of apocalyptic climate scenarios, nor does it travel down well-trodden paths surrounding the politics of reducing carbon ...


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1 Hour Annual Marketing Plan: For Plastic Surgeons and Med Spas

1 Hour Annual Marketing Plan: For Plastic Surgeons and Med Spas

Create your entire Annual Marketing Plan in an hour. Let this 1 Hour Annual Marketing Plan increase your practice's revenue up to 30% in 90 days, just like hundreds of practices have nationwide!  My success as a consultant is mainly due to creating reproducible systems that increase revenue and profitability. These 1 Hour Solutions are the exact programs we use to help our clients. This book is the first in our series of 1 Hour Solutions for the elective medical industry. After completing hundreds of Annual Marketing Plans for offices in 1 hour sessions, I know that this ins one of our most effective programs. This systematic approach appeals to a scientific medical reader, looking for proven processes and ...


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The #1 Guide to Startup Valuation: How to value your startup in 12 easy steps

The #1 Guide to Startup Valuation: How to value your startup in 12 easy steps

"Buy this book. It helps you to quickly negotiate the right valuation with investors, saving you a lot of time, money and frustration." - Dirk de Bruijn, Founder at Swapfiets "When aiming to raise investment, I cannot stress enough how important it was to dive into proper valuation methods. Joachim provided us with exactly the right tools and information to be able to construct a solid and substantiated valuation. It definitely helped us in successfully closing our seed round." - Graciëlla van Hamersveld - Co-Founder at Closure "Glad to see Joachim share his knowledge into a book. With detailed examples, it helps entrepreneurs to build a clear and solid foundation before talking to investors." - Jian Jiang, Co-Founder ...


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Craving the Future: Transforming our Deepest Desires into New Realities (1)

Craving the Future: Transforming our Deepest Desires into New Realities (1)

Craving the Future provides radically new perspectives and useful tools for anyone seeking to create a better future. Author and Innovation Executive Michael Perman provides insights from extensive research on how to transform our deepest desires into new, bold, innovative realities.His research reveals fascinating new dimensions to the way culture shapes the concept of craving. Specifically, he has discovered that what people crave in their lives is changing from urgent demands for things like cigarettes, coffee, or even tacos, to more meaningful quests for new sensations and purpose.Craving the Future offers imaginative ideas, methodical tools, and inspiring profiles of innovation luminaries—all mindfully crafted to ...


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Blockchain Competitive Advantage: Whether You Are an Entrepreneur, Investor, or Established Company, Learn How to Win the Battle for Blockchain Competitive Advantage. (1)

Blockchain Competitive Advantage: Whether You Are an Entrepreneur, Investor, or Established Company, Learn How to Win the Battle for Blockchain Competitive Advantage. (1)

Top ranked bestseller in 8 categories Blockchain is moving into a new competitive phase that requires a clearer future view and more focused strategies for competing. Whether you are an entrepreneur, investor, or established company, learn how to win the battle for blockchain competitive advantage.This book provides clear advice from two experts in strategy, technology investing and blockchain. In its pages the authors: Establish a vision of the future and the big issues that need to be solved Describe the enabling innovations and technologies that may be leveraged Show you how to develop your strategy--making sure you have a "way to play," that you understand the key success factors, and that you quickly ...


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Algorithmic Trading: A Comprehensive Beginner’s Guide to Learn Algorithmic Training from A-Z (1)

Algorithmic Trading: A Comprehensive Beginner’s Guide to Learn Algorithmic Training from A-Z (1)

Algorithmic Trading is a term known by many names – automated trading system, Black box trading, algo-trading , and quantitative trading . It is a system of trading that makes use of computers pre-programmed with specific trading instructions, also known as algorithm, for these computers to carry out in response to the stock market.Trade processes, such as buying and selling bonds, futures, and stocks, are therefore carried out by these computers, allowing the traders utilizing them to buy and sell shares in huge amounts and in speeds that is supposedly impossible for humans. The algorithms that these computers run on are based from historical output out of a encoded strategy once simulated on a set of historical data ...


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0.1%: Join The Club of The Richest, Healthiest, Happiest

0.1%: Join The Club of The Richest, Healthiest, Happiest

WAKE UP! You are trying too hard to become something you don't want. Most books give you a ton of impractical information. This book gives you a bulletproof system for: • Using the unfair advantage to get richer, healthier, happier at the same time • Designing your purpose and setting yourself up for success • Beating the pros at self-discipline and habit development • Achieving 3X greater results from a single hour of work • Overcoming your fears and eliminating stress • Turning $10/day into $1,634,421 and much more. Where other books tell you what you should do, 0.1% tells you how to do it. Where other books tell you how to do it, 0.1% gives you a bulletproof system for helping you execute.


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The Road to Self-Leadership Development: Busting Out of Your Comfort Zone (0)

The Road to Self-Leadership Development: Busting Out of Your Comfort Zone (0)

The primary purpose of The Road to Self-Leadership Development: Busting Out of Your Comfort Zone is to provide individuals who want to become a leader with a systematic approach for learning how to first learn to become a self-leader. Organizations can use the book for identifying leader types and within leadership development training programs. Individuals need help in understanding the logic of being a self-leader and the critical role of self-worth (encompasses self-esteem, self-concept and self-confidence) in the process of developing the self-leader as a preparatory step to leadership development. The book offers two important benefits to readers. First, readers learn that to lead others involves learning how to ...


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The $1,000 Challenge: How One Family Slashed Its Budget Without Moving Under a Bridge or Living on Gov ernment Cheese

The $1,000 Challenge: How One Family Slashed Its Budget Without Moving Under a Bridge or Living on Gov ernment Cheese

Are You Brave Enough for the $1,000 Challenge?   Middle-class incomes are stretched more than ever. Feeling the strain himself, personal finance columnist Brian O’Connor decided to put his own family’s spending to the test. He began a ten-week experiment to see if his family could cut its monthly living expenses by $1,000—without sacrificing anything truly important. From groceries and transportation to entertainment and insurance, O’Connor ruthlessly tackled his family’s Top 10 spending categories with an eye on rooting out big savings. As he shares his family’s cost-cutting adventures, O’Connor offers helpful strategies for getting your own finances back on track. Whether he’s sharing secrets to shrinking your ...


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Business Words You Should Know: From accelerated Depreciation to Zero-based Budgeting - Learn the Lingo for Any Field

Business Words You Should Know: From accelerated Depreciation to Zero-based Budgeting - Learn the Lingo for Any Field

Do you know what Accounting Noise is? How about Illiquid? Bricks and Clicks? Any idea what GAAP, LBO, RFP, or SOW stand for? Let's face it: You can't survive the corporate jungle today unless you speak the language. It's time to learn! With this easy-to-use, easy-to-understand guide, you will: Learn key business vocabulary and how to use it confidently Be able to reference critical terms from all areas of business Locate more than 1,000 clear definitions Set up in dictionary style, Business Words You Should Know features not only definitions, but also offers sample sentences and similar terms for each entry, as well as lists of acronyms and common business concepts. Whether you're looking for a job or are already in the ...


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1+1 = 100: Achieving Breakthrough Results through Partnerships

1+1 = 100: Achieving Breakthrough Results through Partnerships

1 + 1 = 100 guides readers through developing, implementing, and maintaining close relationships within their own company (employees, design engineering, product development, sales and marketing, operations, and supply chain) as well out outside (suppliers, customers, and the community). By avoiding overreliance on cost reduction measures and instead developing partnerships, the company, and its partners can achieve world-class profitability and cash flow. For more than 30 years, the focus in industry has been to improve productivity and cut costs using approaches like Lean Thinking, World Class Manufacturing, Reengineering, Strategic Supply Chain strategies, and off-shoring. Unlike the techniques that these process ...


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